Near the turn of the century a good portion of advertising was directed at prospective female customers—just as it is day.

Here are some of the products that were advertised to our feminine ancestors at the beginning of the 20th century.

Atwood Cologne (delicate bouquet, delightful fragrance, lasting odor)

Ayer’s Wrinkle Remover

Borix Toilet Powder

Bouquet de Violette Perfum (“the delightful odor of a bouquet of fresh violets”)

Bran-u Nail Powders

Cassidy’s Beau Brummel Finger Nail Polish

Chevalier’s Life for the Hair (lead and iron sulphide, flavored with rosemary and rose geranium)

Christadoro’s Hair Dye (gum Arabic)

Circassian “Two Lip” Rouge

Conkling’s Curling Cream

Crystal Mask Facial Preparation

Curry’s Dime Cologne

Derma Royale (a perfect skin is insured if used & it is endorsed by women of refinement)

Dr. Campbell’s (Safe) Arsenic Complexion Wafers (endorsed by society women, praised by pretty women, longed for by homely women, purchased by all women)

Dr. T. Felix Gouraud’s Oriental Cream, or Magical Beautifier

Eastman’s Perfume ($7 per pint)

Freeman’s Medicated Face Powder (the best face powder made)

Heinisch Beautifying Cream

Hess’ Rouge de Theatre No. 12

Hess’ Youthful Tint Cream

Hoyt’s Nickel Cologne

Hudnut’s Extreme Talcum

Lady Howard Pearl of Beauty Powder

Linden Bloom Perfume (highly recommended by Mrs. Grover Cleveland)

Lorrimer’s Hair Curling Fluid

Lurbin’s Liquid Rouge

Marshall Eye Brow Stimulant

Martha Washington Face Powder

Mrs. Allen’s Hair Restorer (sulphur, perfumed water)

Mulford’s Perfumed Bath Tablets

Nailene Manicure Powder

New Angel Soap

Ostrander’s Pink Shampoo

Polly’s Face Powder

Ponquaee Wrinkle Remover

Purt-Ei-Curl Soap

Royal Worcester and Bon Ton Corsets (“preserve the figure”)

S&H Fat Free Tincture Digitalia (1st use of fat free nail polish)

The Ladies’ Friend: A Beautifying Lotion for the Skin

Velocipede Hair Oil (highly perfumed)

Vestro (for perfect curves, gives women a beautiful figure, fills out all hollow and flat places, adds charm and attraction to the plainest women)

“Vita Nueva” Hariet Hubbard Recamier cream

Wolcott’s Natural Beautifier (for hair and skin use)

Yale’s Eyelash Grower