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Hartselle Enquirer

Ready, set, sale

Today’s sales have been called “more deals than Black Friday” and “atomic specials.”

What they really seem to be is an all-out super-sale showdown between online mega company Amazon and its grounded global giant competitor Wal-mart.

So what do you get when two retial outlets compete for customers? Low low prices!

They’re not the only ones getting in on the action though. Other competitors such as Target, Best Buy and others are joining in the savings.

Today is Amazon Prime Day, celebrating the e-commerce site’s 20th anniversary.

Wal-Mart also advertised 2,000 online exclusive rollbacks that are expected to last 90 days with a lowered free shipping minimum online. Their usual free shipping price starts at $50, but they are lowering that to $35 for at least 30 days. They also have also announced that they will have undisclosed deals today.

Amazon is boasting thousands of new deals with new offers added as often as every 10 minutes.

But hopefully, everyone already has their online purchases figured out because Amazon’s blowout sale is only scheduled to last 24-hours, which began at 12:01 a.m. ET this morning.

Amazon will have discounts on electronics, home products, toys and more available to Prime customers, which Wal-Mart says in unfair.

Wal-Mart said in a recent blog that they don’t think people should have to pay $99 a year for savings. But Wal-Mart announced in May that they were considering a Prime-like premium service that would offer unlimited free three-day shipping to customers who paid $50 a year for the service.

I’m not one to enjoy confrontation or a dispute, but I can’t complain too much about this competition. Now I just have to find the time in today’s schedule to scour the deals and find just the right purchases.

A deal like this doesn’t come every day, so hopefully everyone will get to take advantage and save some money (or spend some).

Joy Haynes is a staff writer for the Hartselle Enquirer.

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